Inspire + Move

Investing in Professional Branding Content with Charlene Arianna (Part 1)

Allison Arruda Episode 101

Joining me next on the podcast and live from her very own Pearl Street Studio is photographer Charlene Ariana! A friend and Burlington neighbor to us at Benchmark Fitness, Charlene is an award-winning professional newborn and maternity photographer and studio owner, specializing in relaxed posed newborn and styled studio maternity photography sessions. In this episode we’ll be chatting about the power of personal and business branding in the form of high quality content and how to incorporate community alongside that. Join us for part 1 of our chat to hear more about:

• Why having a strong brand identity is an important part of being successful and connecting with your audience. 
• How Charlene got started in photography and evolved in her business.
• The value in investing in mentors and indepth training in your field.
• How networking can become a huge part of your brand, especially as a solo entrepreneur.
• Giving and receiving referrals with those you have personally worked with.

I’ve had the privilege of working with Charlene on many occasions, so it was amazing to get to sit down with her and talk business, community and branding! Check out her links below!

Charlene’s Links
Instagram: https://www.instagram.com/charlene.arianna.photography/
Photography Website: https://charleneariannaphotography.com/
Pearl Street Studio Instagram: https://www.instagram.com/pearlstreetstudioburlington/

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