Inspire + Move

Brand Building and Navigating the Digital Landscape with Tara Hannaford and Kristina Bartold (Part 1)

Allison Arruda Episode 113

I’m so excited to bring you another joint episode of the Inspire + Move and Community podcast with Kristina Bartold, this time with our amazing guest Tara Hannaford, founder of Attollo Brands and known for her work with Casamigos Tequila. In part 1 of this conversation we dive into Tara's brand building journey, what it takes to build a solid brand blueprint, manage expectations, and set goals that actually work for your business. Of course we’ll also discuss the art of community building and why it’s a game-changer for scaling businesses. Tune in for more on:

• Tara’s unique journey with building brands and consumer product in the beverage alcohol industry.
• How digital marketing should reinforce real-life brand experiences.
• The challenges of scaling a startup and what it takes to succeed in competitive industries.
• Why storytelling, creating memorable consumer experiences, and building authentic connections are essential for brand growth.
• Why creating a clear brand blueprint can guide your business decisions.

Stay tuned for part 2! In the meantime, I would love to know your biggest “aha” moment from this episode! Shoot me a DM’s @Inspireandmove!

Tara’s Links:
Instagram
LinkedIn
Attollo Brands

Kristina's Links:
Podcast - Community
Instagram
Website
High Vibe Women 

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